Job Description

Senior Brand Marketing Manager, Beverage

Bloom Nutrition

IG @bloomsupps @marillewellyn

TikTok @bloomnu

About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.

Recognized for our innovation and growth, we're proud recipients of several awards:

🏆 Forbes 30 under 30 (2023)

🏆 Target Partner of the Year (2023)

🏆 LinkedIn's Top Start-Ups (2023 & 2024)

🏆 EY Entrepreneurs of the Year (2024)

🏆 Inc. 5000 Company (2024)

🏆 NewBeauty 100 Wellness Awards (2024)

Location: Austin, TX, hybrid schedule

Reports to : Director, Integrated Brand Marketing

Job Overview:

The Brand Marketing Manager will play a key role in driving brand strategy, coordinating high-impact launches, and keeping the trains running across internal and external teams. From building go-to-market plans to managing trackers, generating recaps, and owning trade show execution, this person will be instrumental in helping Bloom maintain its momentum as one of the fastest-growing wellness brands.

Key Responsibilities:

• Assist with brand and campaign strategy, helping to translate ideas into clear briefs, timelines, and go-to-market plans.
• Build and manage brand tracking tools, including KPI trackers, budget trackers, innovation development, and cross-functional workback schedules.
• Help create campaign decks and brand presentations, collaborating with marketing, creative, and leadership teams to deliver clear, actionable updates and recaps.
• Own trade show execution end-to-end, including production timelines, asset tracking, and POS coordination with internal and external partners.
• Help to manage retail-facing brand materials and ensure consistency across all touchpoints.
• Distribute bi-weekly brand updates to the broader team, keeping stakeholders informed on brand progress, priorities, and upcoming initiatives.
• Generally, support a range of marketing initiatives and tasks to ensure brand success.

Who You Are:

• You’re a strategic thinker who knows how to accomplish tasks.
• Highly organized and analytical with a keen eye for detail — you take pride in keeping everything on track and ensuring nothing slips through the cracks.
• You are a skilled communicator who collaborates effectively across teams and knows how to keep everyone aligned and informed.
• You take initiative, work independently, and don’t need to be micromanaged to make progress.
• You’re curious, tapped into cultural and consumer trends, and genuinely excited about the health and wellness space.
• You thrive in fast-paced environments and can stay calm, flexible, and focused — even when priorities shift quickly.
• You bring a collaborative, solutions-oriented mindset to every project and enjoy being part of a team that moves fast and supports each other.

Skills & Qualifications

• 7+ years of experience in brand marketing, ideally within CPG, beverage, wellness, or lifestyle industries.
• Experience in supporting cross-functional campaign management and KPI monitoring.
• Proven ability to manage projects effectively.
• Excellent skills in building strong brand presentations.
• The ideal candidate will have experience in trade marketing, trade shows, and asset management.
• Bachelor’s degree in Marketing, Communications, or a related field.

Benefits :

• Fun and inclusive work environment with a super collaborative team
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• 401(k) plan that the company matches because your future should bloom as well
• Generous PTO because work-life balance is important
• A brand new company laptop (yes, it’s Apple)
• Access to all the Bloom supplements and swag so you can bloom into your best self!

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.

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