Job Description

The Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in the role will come from developing a strong knowledge of the global market trends, an in-depth understanding of the consumer and media landscape, implementation of the business strategies and the brand vision/direction to create strategies, marketing tactics, and stories that can then be adapted for optimal relevance across North America and business channels.

ESSENTIAL FUNCTIONS:

• Deliver a consistent marketing message that will strengthen the company's position across various platforms. Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services.
• Identify and interpret social media trends. Analyze existing and potential media activities and engage in market research to determine potential business opportunities. Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
• Plan, manage and implement all new social media activities. Duties include online advocacy, writing editorial, community-outreach efforts, and promotions. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
• Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion. Collaborate with other departments and develop unique marketing strategies and partnerships for the brands online social media outlets. Schedule and organize multiple calendars from various departments which generate content on a daily basis.
• Collaborate in the planning and development of Guess' social media platforms. Coordinate with U.S. and Global retail and marketing teams and ensure a timely distribution of weekly and monthly updates. Manage all U.S. and Global social media sites for the brand.
• Drive traffic to stores and E-Commerce through concepts such as engagement, collections presentation, store locator and event information. Identify Search Engine Marketing (SEM) business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns. Build search engine volume and efficiency forecasts, initiating tests (keyword bits, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners.

EDUCATION: Bachelor's Degree

YEARS OF EXPERIENCE: 6-8 Years

Salary Minimum

$100,000.00

Salary Maximum

$115,000.00

Base salary will be determined on various factors, including but not limited to, market data, internal equity, relevant background, and experience for the specified role. GUESS? Corporate employees are eligible for benefits such as medical, dental, vision, life, 401k, tuition reimbursement, PTO, on-site gym, employee discounts and more!

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