Growth Marketing Manager — Krunchbox (Texas-Based - Dallas / Austin Preferred)
Retail SaaS Analytics | North America Focus | Full-Time
About Krunchbox
Krunchbox is a retail analytics SaaS platform that helps vendors increase sell-through, prevent stockouts, and deliver smarter insights to the world’s largest retailers. In 2026, we are launching Krunchbox Reimagined and ClimateDemand, two AI-powered products designed to transform how vendors use POS data to drive revenue.
Role Overview
The Growth Marketing Manager will own the full-funnel growth engine across paid, organic, outbound support, and content-driven demand generation. You will work closely with Sales, Product and Leadership to build predictable pipeline and scale Krunchbox across North America and Australia.
This is a hands-on role for a marketer with experience in SaaS growth, retail tech, analytics, or data-driven B2B products with proven impact scaling pipeline for fast-growing companies.
What You’ll Own
Pipeline & Demand Generation
• Build and execute multi-channel campaigns across paid digital, LinkedIn, email, events, and category-specific triggers.
• Develop and optimize ICP-led outbound sequences with SDRs.
• Create high-intent campaigns targeting Mid-Market vendors, forecasting-led buyers, and CPG teams.
• Stand up launch campaigns for Reimagined and ClimateDemand (April 2026).
Content & Product Marketing
• Produce high-converting content: case studies, playbooks, one-pagers, landing pages, and email flows.
• Translate product updates into compelling value propositions and buyer narratives.
• Support Sales with competitive positioning (Alloy, Crisp, SPS).
• Build retailer-specific messaging for Lowe’s, Home Depot, Walmart, Target, etc.
Brand & Positioning
• Strengthen Krunchbox’s presence in the U.S. retail vendor ecosystem.
• Own our digital footprint — website, SEO, social presence, and conversion paths.
• Establish Krunchbox as the leader in prescriptive retail insights and climate-driven forecasting.
Analytics & Optimization
• Build dashboards to track funnel performance, CAC, CPL, and conversion efficiency.
• Run experiments to validate messaging, channels, and offers.
• Implement attribution and performance tracking across campaigns and channels.
Events & Ecosystem Plays
• Manage presence at retail/CPG conferences.
• Execute micro-events, roundtables, and category-specific virtual sessions.
• Support referral and partner-driven growth motions.
Performance Marketing
• Run Google Ads (Search + Display), LinkedIn Ads, retargeting campaigns.
• Execute A/B testing across ads, landing pages, and messaging.
• Optimize paid spend toward pipeline and CAC targets.
SEO & Content Strategy
• Conduct keyword research, on-page optimization, and content planning.
• Build backlink strategies and authority-building content programs.
Analytics & Experimentation
• Use GA4, Hotjar, Mixpanel, Looker Studio, or similar tools to design and measure experiments.
• Translate performance insights into tactical improvements.
Conversion Rate Optimization (CRO)
• Conduct landing page experiments and funnel improvements.
• Run copy testing to improve conversion rates across acquisition paths.
What Success Looks Like
• Predictable, high-quality pipeline aligned to 2026 GTM.
• Rising inbound velocity and growing top-of-funnel performance.
• Strong product launch execution for Reimagined and ClimateDemand.
• Differentiated messaging against competitors (Alloy, Crisp, SPS).
• Sales team equipped with strong collateral and competitive insights.
Ideal Experience
• 3–7+ years in SaaS growth marketing, ideally in analytics, retail tech, or data-driven B2B.
• Experience marketing to Sales, Operations, CPG, or Supply Chain personas.
• Proven track record of pipeline creation and campaign performance.
• Strong analytical mindset and comfort working with data.
• High-velocity operator comfortable in a scaling, founder-led environment.
• Based in Texas (Dallas / Austin preferred).
Why Join Krunchbox
• Major ownership in shaping our North American growth engine.
• Unique AI-powered products launching in 2026.
• Fast-moving, high-impact environment with global reach.
• Competitive compensatio, 15 days PTO, & Health Insurance
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